In case you’ve never heard of iBeacon, iBeacon is Apple’s implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to iOS and Android devices. This technology is being used by businesses to push offers and other messages directly to customers’ smartphones. Now, you could actually meet your soul mate through a simple pop up notification. Sorry, cupid.
Who’s been having fun with iBeacon?
Swipe away the hesitance of meeting The One.
Dating apps are obviously a waste of time if you don’t end up meeting your potential better-half, Blinq has come up with a way to help singles get dates with less swipes. Using iBeacon, Blinq pushes out notifications if any of their previously matched couples happen to be near each other. No more looking for the “the random girl in the green shirt”!
Why do taxis play hard to get when you need them the most?
We know you’ve definitely heard that one before, especially when it’s rainy and you’re in a hurry. Finally there’s an app to sort that out. It’s Curb (formerly Taxi Magic) that will make your taxi-hailing-issues a thing of the past. The iBeacon powered app allows you to book a taxi, pay online and even get a free ride! Curb’s iBeacon feature allows you to receive coupons from other users nearby to use for your next trip. Well, this surely is a simple, safe and reliable way to hail a taxi without getting wet and get free rides just by being near another user.
Making travel easier for the visually impaired.
The Royal London Society for Blind People (RLSB) has working on a project to help the visually impaired use London’s public transport independently. Wayfindr and iBeacons placed on several transport terminals guide blind passangers from point to point via their smartphone through bone-conducting earphones. Despite the huge challenge with estimated 9,000 visually impaired young people living in the city, the RLSB is doing their best to make every one of them feel comfortable using public transport. The project is still in it’s early stages, but we do hope they’ll make this happen.
These are only a few of the infinite possibilities of iBeacon. We’d be happy to explore what we can do with iBeacon for your brand!
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