Recently, we’ve seen more than a few crowdfunding campaigns spring up all over the net, some really effective ones also. The idea of crowdfunding or the act of reaching out to individual people to raise money is actually anything but new. What is new though, is the way the money is being raised. Thanks to the internet and social media, it’s becoming increasingly easier to find and connect with other people who share the same passion. The crowdfund itself is an individual or a group that comes forward with a plan for a project they wish to fund, and look to a group of people who actually provide the money to support the development and the delivery of the project.
So, why is crowdfunding a good idea?
Lots of people have good ideas, and we believe that the internet should be used to help people out and give a real voice to the voiceless. Crowdfunding allows people to reach their goals, and allows folks contribute to causes they believe in. Crowdfunding is a great alternative way to fund a project, and it can be done without giving up equity or accumulating debt. Rewards-based crowdfunding platforms let entrepreneurs raise funds from the community in exchange for simply providing tangible products or other relative gifts.
An active crowdfunding campaign is a good way to introduce a venture’s overall mission and vision to the market, as it is a free and simple way to reach numerous channels. A lot of crowdfunding platforms incorporate social media mechanisms, making it easy to get traffic to your website and other social media pages. Typically, this allows ventures to receive thousands of organic visits from unique users and potential funders. These users are also key for viral marketing, as they have the potential to share and spread the word to their connections.
How about the story of crowdfunding in Indonesia?
Can crowdfunding find success in Indonesia? Indonesians are familiar with the “gotong royong” principle. Gotong royong itself means working together as a community, a principle starting to move to the digital world. In 2012, we saw some big headlines for Indonesia’s crowdfunding scene.
The most successful funding was for “Atambua 39º Celcius”, a movie directed by Indonesian writer and director, Mira Lesmana. Posted in Wujudkan.com, an Indonesian crowdfunding site, the project collected more than the Rp 300 million (approximately $31,071). Another movie that was successfully funded by the public in 2012 was Demi Ucok, a movie, which screened in Indonesian cinemas in January 2013. After seven months of self-organized crowdfunding, Demi Ucok successfully gathered Rp 250 million.
Crowdfunding also has a big role in the gaming industry. A developer from Bandung gathered Rp 585,5 million (or USD 48.000) in Kickstarter to create his new game, Pale Blue, which started from May 12th, 2014 until June 20, 2014.
Pale Blue actually exceeded its requested amount, raking in Rp 727,1 million (or USD 59.574). With those numbers, Pale blue became the most successful crowdfunded game in the Indonesian game industry until now. Does this mean that the Indonesian crowdfunding industry has finally made it? To answer this question, you could take a look at four popular Indonesian crowdfunding sites: Wujudkan.com for creative industry, Kitabisa and Ayopeduli for social projects, and Mekar.biz for business projects.
However, being successful in crowdfunding is not as easy as it seems. It comes with efforts and dedication.
Kana is A Digital Innovation Agency
© 2014, Kana Digital Agency Indonesia & PhilippinesContact Us